MAGAZINE
Insights that grow your beauty business
Practical tips on pricing, marketing and visibility – from BeautyCore.
Opening a salon: the start-up checklist
From registering the business through location and pricing to opening day – what really belongs on the list.
Client careThe consultation that prevents complaints
Most complaints do not arise in the chair but before it – in the conversation that never happened.
OperationsStock under control: lower costs, no shortages
Material is the second-biggest cost after staff – and the easiest one to reduce.
LegalGDPR in the salon: what is actually required
Client data, photos, consent – a practical overview without scaremongering.
RevenueRetail sales without feeling like a salesperson
Many find recommending products hard. But it is not about selling – it is about the result.
DigitalIntroducing online booking: what matters
Why clients prefer clicking to calling – and how to switch without losing regulars.
MarketingBefore-and-after photos that actually convince
Light, angle, consent: the basics for images that win clients.
DevelopmentTraining that pays for itself
Not every course brings revenue. How to spot which training actually pays off.
BusinessCalculate your hourly rate as a beauty pro
If you don’t know your hourly rate, you’ll undercharge fast. Here’s how to find the number at which your work actually pays.
BusinessFinding staff for your salon
The skills shortage hits the beauty industry hard. Here’s how to stand out as an employer and find the right people.
MarketingInstagram for beauty pros: posts that book
Likes don’t pay the rent. Here’s how to turn followers into real appointments with simple, repeatable content.
BusinessReducing no-shows in your salon
Missed appointments cost real money. With clear processes and friendly reminders you can cut the no-show rate noticeably.
MarketingWinning and keeping regulars
New clients are expensive, regulars are gold. Here’s how to turn a first appointment into a lasting relationship.
BusinessGoing self-employed in the beauty industry
From employee chair to your own business: the key steps to get your start as a beauty pro right.
Smart SitesYour own beauty website in minutes
You don’t need an agency or technical know-how. Here’s how to get a professional website that wins clients.
MarketingMore Google reviews for your salon
Reviews are the new shop window. Here’s how to earn more stars the right way – and win new clients’ trust.
MarketingWin more clients as a beauty pro
Visibility, trust, easy booking: the three levers that turn interest into regulars.
BusinessRaising prices without losing clients
Rising costs, same prices? Here’s how to adjust your prices fairly and communicate it with confidence.
BusinessHow to price your beauty services properly
Many beauty pros undercharge. Here’s how to set prices that cover your costs and pay your work fairly.